{"id":15362,"date":"2026-09-10T09:44:03","date_gmt":"2026-09-10T08:44:03","guid":{"rendered":"https:\/\/www.umer.si\/?p=15362"},"modified":"2026-09-10T09:44:03","modified_gmt":"2026-09-10T08:44:03","slug":"ilustracije-za-nagrajen-redizajn-embalaze-sladoleda-matcho","status":"publish","type":"post","link":"https:\/\/www.umer.si\/sl\/ilustracije-za-nagrajen-redizajn-embalaze-sladoleda-matcho\/","title":{"rendered":"ILUSTRACIJE ZA NAGRAJEN REDIZAJN EMBALA\u017dE SLADOLEDA MATCHO"},"content":{"rendered":"<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"56\" data-end=\"212\">Redizajn embala\u017ee za kultni sladoled Macho blagovne znamke Ledo je na leto\u0161njih MUSE Design Awards osvojil kar tri zlate in tri srebrne nagrade.<\/p>\n<p data-start=\"214\" data-end=\"491\">Novo vizualno podobo, ki jo zaznamujejo ilustracije Dejana Kralja, so zasnovali v agenciji Spellcaster pod kreativnim vodstvom Ton\u010dija Klari\u010da. Rezultat je drzna in prepoznavna interpretacija Machove identitete, ki je prepri\u010dala tudi mednarodno oblikovalsko \u017eirijo.<\/p>\n<p data-start=\"214\" data-end=\"491\"><a href=\"https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/33151786534681.jpg\"><img decoding=\"async\" class=\"alignnone  wp-image-15377\" src=\"https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/33151786534681-300x300.jpg\" alt=\"\" width=\"528\" height=\"528\" srcset=\"https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/33151786534681-300x300.jpg 300w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/33151786534681-1024x1024.jpg 1024w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/33151786534681-150x150.jpg 150w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/33151786534681-768x768.jpg 768w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/33151786534681-728x728.jpg 728w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/33151786534681-462x462.jpg 462w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/33151786534681.jpg 1920w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/><\/a><\/p>\n<p data-start=\"214\" data-end=\"491\"><a href=\"https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/32871786534681.jpg\"><img decoding=\"async\" class=\"alignnone  wp-image-15375\" src=\"https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/32871786534681-300x300.jpg\" alt=\"\" width=\"527\" height=\"527\" srcset=\"https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/32871786534681-300x300.jpg 300w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/32871786534681-1024x1024.jpg 1024w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/32871786534681-150x150.jpg 150w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/32871786534681-768x768.jpg 768w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/32871786534681-728x728.jpg 728w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/32871786534681-462x462.jpg 462w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/32871786534681.jpg 1920w\" sizes=\"(max-width: 527px) 100vw, 527px\" \/><\/a><\/p>\n<p data-start=\"214\" data-end=\"491\"><a href=\"https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/24701786534681.jpg\"><img decoding=\"async\" class=\"alignnone  wp-image-15373\" src=\"https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/24701786534681-300x300.jpg\" alt=\"\" width=\"527\" height=\"527\" srcset=\"https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/24701786534681-300x300.jpg 300w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/24701786534681-1024x1024.jpg 1024w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/24701786534681-150x150.jpg 150w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/24701786534681-768x768.jpg 768w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/24701786534681-728x728.jpg 728w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/24701786534681-462x462.jpg 462w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/24701786534681.jpg 1920w\" sizes=\"(max-width: 527px) 100vw, 527px\" \/><\/a><\/p>\n<p data-start=\"214\" data-end=\"491\"><a href=\"https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/22581786534680.jpg\"><img decoding=\"async\" class=\"alignnone  wp-image-15371\" src=\"https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/22581786534680-300x300.jpg\" alt=\"\" width=\"527\" height=\"527\" srcset=\"https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/22581786534680-300x300.jpg 300w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/22581786534680-1024x1024.jpg 1024w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/22581786534680-150x150.jpg 150w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/22581786534680-768x768.jpg 768w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/22581786534680-728x728.jpg 728w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/22581786534680-462x462.jpg 462w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/22581786534680.jpg 1920w\" sizes=\"(max-width: 527px) 100vw, 527px\" \/><\/a><\/p>\n<p data-start=\"214\" data-end=\"491\"><a href=\"https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/19191786534695.jpg\"><img decoding=\"async\" class=\"alignnone  wp-image-15365\" src=\"https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/19191786534695-300x300.jpg\" alt=\"\" width=\"525\" height=\"525\" srcset=\"https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/19191786534695-300x300.jpg 300w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/19191786534695-1024x1024.jpg 1024w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/19191786534695-150x150.jpg 150w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/19191786534695-768x768.jpg 768w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/19191786534695-728x728.jpg 728w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/19191786534695-462x462.jpg 462w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/19191786534695.jpg 1920w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/a><\/p>\n<p data-start=\"214\" data-end=\"491\"><a href=\"https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/21311786534696.jpg\"><img decoding=\"async\" class=\"alignnone  wp-image-15367\" src=\"https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/21311786534696-300x300.jpg\" alt=\"\" width=\"523\" height=\"523\" srcset=\"https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/21311786534696-300x300.jpg 300w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/21311786534696-1024x1024.jpg 1024w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/21311786534696-150x150.jpg 150w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/21311786534696-768x768.jpg 768w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/21311786534696-728x728.jpg 728w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/21311786534696-462x462.jpg 462w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/21311786534696.jpg 1920w\" sizes=\"(max-width: 523px) 100vw, 523px\" \/><\/a><\/p>\n<p data-start=\"214\" data-end=\"491\"><a href=\"https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/22331786534680.jpg\"><img decoding=\"async\" class=\"alignnone  wp-image-15369\" src=\"https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/22331786534680-300x300.jpg\" alt=\"\" width=\"522\" height=\"522\" srcset=\"https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/22331786534680-300x300.jpg 300w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/22331786534680-1024x1024.jpg 1024w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/22331786534680-150x150.jpg 150w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/22331786534680-768x768.jpg 768w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/22331786534680-728x728.jpg 728w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/22331786534680-462x462.jpg 462w, https:\/\/www.umer.si\/wp-content\/uploads\/2026\/09\/22331786534680.jpg 1920w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/><\/a><\/p>\n<p data-start=\"214\" data-end=\"491\">\n<p data-start=\"214\" data-end=\"491\">\n<p data-start=\"493\" data-end=\"628\" data-is-last-node=\"\" data-is-only-node=\"\">\n","protected":false},"excerpt":{"rendered":"<p>Redizajn embala\u017ee za kultni sladoled Macho blagovne znamke Ledo je na leto\u0161njih MUSE Design Awards osvojil kar tri zlate in tri srebrne nagrade. Novo vizualno podobo, ki jo zaznamujejo ilustracije Dejana Kralja, so zasnovali v agenciji Spellcaster pod kreativnim vodstvom Ton\u010dija Klari\u010da. Rezultat je drzna in prepoznavna interpretacija Machove identitete, ki je prepri\u010dala tudi mednarodno oblikovalsko \u017eirijo.<\/p>\n","protected":false},"author":9,"featured_media":15379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.umer.si\/sl\/wp-json\/wp\/v2\/posts\/15362"}],"collection":[{"href":"https:\/\/www.umer.si\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.umer.si\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.umer.si\/sl\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.umer.si\/sl\/wp-json\/wp\/v2\/comments?post=15362"}],"version-history":[{"count":5,"href":"https:\/\/www.umer.si\/sl\/wp-json\/wp\/v2\/posts\/15362\/revisions"}],"predecessor-version":[{"id":15385,"href":"https:\/\/www.umer.si\/sl\/wp-json\/wp\/v2\/posts\/15362\/revisions\/15385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.umer.si\/sl\/wp-json\/wp\/v2\/media\/15379"}],"wp:attachment":[{"href":"https:\/\/www.umer.si\/sl\/wp-json\/wp\/v2\/media?parent=15362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.umer.si\/sl\/wp-json\/wp\/v2\/categories?post=15362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.umer.si\/sl\/wp-json\/wp\/v2\/tags?post=15362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}