Photographer Mimi Antolović provided an emotional visual stamp for NLB Mastercard’s “It doesn’t have to be all at once” advertising campaign. The campaign, designed at Saatchi & Saatchi under the supervision of creative director Toni Tomašek, was launched before Black Friday and now also serves as an inspirational greeting for the festive season.
The intimate and sensual relationship between mother and daughter is at the heart of the story that Mimi has captured in her lens. In line with the overall campaign, the photograph expresses values such as caring, mutual understanding and a positive attitude towards materiality.