Photographer Mimi Antolović created an exclusive fashion story for Elle Slovenia magazine, in which the capsule holiday collection of the H&M was presented.
Through minimalist studio photos on a white and red background, the photographer emphasized in an elegant way the thoughtful details of the collection, reflecting a sophisticated and at the same time modern festive spirit.
Carefully selected lighting, frames, a combination of static and dynamic photos, as well as thoughtful styling and model selection, have contributed to the fact that we experience advertorial as a fashion editorial.
